Upon securing a new round of funding by helping non-tech savvy B2B firms go digital with custom software, The A Group revamped its brand identity to better identify and connect with potential leads, promote offerings, and recruit top talent from software engineering universities across the East Coast.
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Working closely with the founding team to redefine their purpose and positioning, and transform their corporate culture into a sustainable competitive advantage, we redesigned their brand identity model, developing easy-to-use guidelines to ensure consistency across internal and external brand communications.
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