ProjectOwn Your Data

Upon securing a new round of funding by helping non-tech-savvy firms go digital with custom software solutions, The A Group wanted to revamp its image to better identify and connect with potential customers, promote offerings, and recruit top talent from software engineering universities across the East Coast.

Working closely with the founding team to redefine their purpose, positioning, and personality and transform their corporate culture into a competitive advantage, we revamped their core and visual identity along with easy-to-use guidelines to ensure consistency across internal and external brand communications.