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Deliverables

Strategy, Logo, Website

Client

The A Group

Year

2021

Summary

Helping SMEs accelerate their digital transformation with custom software, The A Group wanted to refresh its corporate identity to better connect with clients and top coders at local universities.

Facilitating discovery workshops with the founding team to articulate their vision and culture and shape their communications accordingly, we paved the way for an elegant new brand language.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality