Know You Are Safe

Deliverables

Naming, Corporate Identity, Website

Client

NYI

Year

2022

Summary

Protecting New Yorkers against asbestos and lead exposures for 33 years, abatement veteran New York Insulation wanted to stay top of mind among up-and-coming real estate developers in the Big Apple.

So, keeping an eye on the future, we helped them rebrand as NYI, doubling down on the new name with a stellar new logo, website, and outdoor ad campaign to raise awareness across the five boroughs.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality