Know You Are Safe

Deliverables

Naming, Logo Design, Website

Client

NYI

Year

2022

Summary

Protecting New Yorkers against asbestos exposures for 30 years, abatement veteran New York Insulation needed help staying top of mind among up-and-coming real state developers.

We worked side by side to rebrand as NYI and double down on the new name with an outdoor ad campaign to raise awareness across the five boroughs.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

We've got work to do

Webflow needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Webflow team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂