Naming, Corporate Identity, Website
Protecting New Yorkers against asbestos and lead exposures for 33 years, abatement veteran New York Insulation wanted to stay top of mind among up-and-coming real estate developers in the Big Apple.
So, keeping an eye on the future, we helped them rebrand as NYI, doubling down on the new name with a stellar new logo, website, and outdoor ad campaign to raise awareness across the five boroughs.
What we've done
1. Strategic Discovery
2. Web application redesign & optimization
3. Mobile application redesign & optimization
4. Landing page redesign & optimization
5. Component-based UI-kit
6. Product Design Sprints to explore new functionality