For People & Planet


Brand Identity, Website, Video


Newline Eco-friendly




Cutting out chemical-based products altogether to redefine green cleaning and promote a higher degree of corporate social responsibility, Newline Eco-friendly needed our help educating planet-conscious C-Suiters and new hires.

Working directly with the company founder, we fine-tuned their brand voice to create a compelling, easy-to-digest story about their bold initiatives and ease the onboarding process.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality