Go Global

Deliverables

Visual Identity, Style Guides

Client

B Global Logistics

Year

2019

Summary

With an intuitive new mobile app that lets you quickly book and track shipments on the go and 24/7 direct-to-human customer service, B Global simplifies freight forwarding for expanding small businesses.

Targeting a new wave of young, tech-savvy entrepreneurs, we worked closely with the mother-daughter founding duo to create an inspiring brand identity system and boost their credibility in the market.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality