Looking to boost brand affinity overseas, international freight forwarder B Global wanted a distinctive new visual identity and design system to apply seamlessly across a variety of assets, including an intuitive new iOS mobile app, a Boeing 767 cargo jet, shipping containers, and OOH advertising across Europe and the US.
Learn more
Inspired by their exceptional customer service, we played up the circle as the principal shape in the brand's graphic universe to symbolize unity, accentuating the roundness of its logo to stand out clearly on signage and digital displays, and curating an inspirational color palette reminiscent of blue skies.
Close view
